About Nurii

Built for founders who want clarity, not more dashboards.

Most founders don’t have a data problem.
They have a fragmentation problem.

Your business lives across dozens of tools—commerce, ads, marketing, finance, operations—each telling part of the story. Understanding what’s actually happening means jumping between apps, exporting reports, or relying on gut instinct when things get noisy.

Nurii was built to change that.

A different way to understand your business

Nurii connects the apps you already use and lets you ask questions across your entire business—naturally, in one place.

Instead of digging through dashboards or stitching together spreadsheets, you can ask questions like:

  • Which campaigns are driving traffic but not sales?

  • What’s changed in the business this week that I should care about?

  • Where are things breaking down across marketing, revenue, and ops?

Nurii reasons across your data to give clear, contextual answers—so you can see the whole picture and move forward with confidence.

Why I built Nurii

I built Nurii as a founder who was tired of flying blind.

I’ve run businesses where the data was technically “there,” but understanding it required time, context switching, and mental overhead that pulled focus away from building. Every important question turned into a research project. Every decision came with uncertainty.

What I wanted was simple:

  • One place to connect everything

  • A way to ask real questions about the business

  • Answers that reflect how the business actually operates as a system

Nurii is the product I wished existed—a business intelligence layer designed around how founders think and decide, not how tools store data.

Designed with founders in mind

Nurii is intentionally opinionated:

  • Clarity over complexity — answers, not endless charts

  • Context over metrics — understanding why, not just what

  • Confidence over noise — focus on what matters now

As your business grows, Nurii grows with you—connecting more tools, remembering context, and helping you make better decisions faster.

The long-term vision

Nurii is being built as a foundation.

Today, it helps founders understand their business by reasoning across connected apps. Over time, it will help founders move from insight to action—closing the gap between knowing what’s happening and doing something about it.

The goal isn’t automation for its own sake.
It’s better decisions, made with clarity.

-Alex Plam

CEO/Founder, Nurii